Commercial Vs. Corporate Video – Are They The Same Thing?

When it comes to video production, there are many different terms that get thrown around. Two of the most commonly confused terms are commercial and corporate videos. Many people use these terms interchangeably, but they are actually quite different. In this blog post, we’ll break down the differences between commercial and corporate videos, and help you determine which one is right for your business.

First, let’s define what each of these types of videos are.
 

Commercial Videos:

Commercial videos are typically created for the purpose of promoting a product or service. They are designed to be entertaining, engaging, and persuasive, with the ultimate goal of driving sales. Commercial videos can be used on TV, social media, and other advertising platforms.

Corporate Videos:

Corporate videos are created for the purpose of promoting a business or organization. They are typically used to communicate with employees, shareholders, and other stakeholders. Corporate videos can include things like company overviews, training videos, and internal communications.

Now that we’ve defined each of these types of videos, let’s dive deeper into their differences.

Purpose:

As mentioned above, the purpose of commercial videos is to drive sales. They are designed to be persuasive and engaging, with the goal of getting viewers to take action. Corporate videos, on the other hand, are designed to communicate with stakeholders and promote the company as a whole.

Target Audience:

Commercial videos are typically aimed at potential customers, while corporate videos are aimed at employees, shareholders, and other stakeholders. Commercial videos are designed to be entertaining and engaging in order to capture the attention of potential customers. Corporate videos, on the other hand, are typically more informational and educational in nature.

Style:

Commercial videos are typically more creative and visually appealing than corporate videos. They often feature flashy graphics, upbeat music, and eye-catching visuals. Corporate videos, on the other hand, are typically more straightforward and informational.

Length:

Commercial videos are typically shorter than corporate videos. They are designed to capture the viewer’s attention quickly and get the message across in a short amount of time. Corporate videos, on the other hand, can be longer and more in-depth, as they are typically used to educate employees and stakeholders.

So, which one is right for your business? It ultimately depends on your goals and target audience. If you’re looking to promote a product or service to potential customers, a commercial video is likely the way to go. If you’re looking to communicate with employees or shareholders, a corporate video is likely the better choice.

At 3Live Productions LLC, we specialize in both commercial and corporate video production. Whether you’re looking to promote your business or communicate with stakeholders, we’ve got you covered. Contact us today to learn more about our expert video production services. To contact us, please click here or call us at (786) 309-6018.